The Rules of Follow Up
- By Chris Bauman
- Published 9/05/2008
Chris Bauman
With a background in marketing, Chris got his start marketing produce through the major distribution chanels around Australia. He then progressed through various sales roles, management positions and various Entrepreneurial enterprizes that saw him dealing with company CEOs and Marketing managers. Today he uses this diverse background to work with the team at Jobjett.
The rules of follow up are the same for a social setting, for sales professionals and for any interview that you may attend. I can still remember those interviewees that took the time to follow up after the interview, regardless of whether they succeeded in that particular position or not. I still forward a few of these resumes to colleagues when they are wanting to headhunt good staff.
After school like most people I went my separate way, in an effort to establish a career and lost contact with many of the friends that I had made there. However, one friend who was a strong believer in following up and taking the time to touch base throughout the ensuing years really saw the benefits of this when I introduced him to his now long time girlfriend.
Reluctantly he came along to an afternoon of drinks with a few good friends of mine in order to wind down a weekend and get ready for the working week. The afternoon was enjoyed by all. One afternoon of drinks led to a few more social gatherings, a few dinners out and now my two friends are inseparable. So, rule number one in any social setting, make sure you follow up with those you meet….you never know.
For any salesmen out there, the art of following up a prospect and building a relationship is vitally important if you are to increase your sales conversion rates. It is also exceedingly important in order to generate repeat business.I even rose to the top of a National company by following this simple rule…. The fact that 95% of the other employees in the company didn’t bother may have had something to do with it. If you can add sincerity to your follow up calls, you will only add to the impression that you make with a client. Rule two – Be sincere, follow up in a timely fashion and define clear follow up times that are agreeable to both parties.
For the interview we can use both of the preceding rules to great effect. Remember you are probably competing with another 200+ applications. The statistics are that only 1-2 in about 200 applications will actually carry out this step. If you have made it as far as the interview, it would be shame to lose an opportunity for this simple oversight.You now have the name of the interviewer, and have defined in the interview (As an Employee – Asking the right interview questions can be hard) a suitable time to call and you have nothing to lose.
Jobs in Australia can be hard to find so don’t treat this phone call emotionally, think of it as simply trying to improve your closure rate and it will reduce your nerves. The interviewer may even headhunt you for future positions as I did above. Most of all remember that you are a minority and most of the other people that attended the interview wont bother with a follow up call.
The Jobjett Team - Get Headhunted !
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